A DJ in the studio holding a sneaker fitted with THE 6AM insole
the pair goes in before the set does · miami
THE THIRD WAY

Dancing isn't walking.

Heel first, roll forward, repeat. That is the motion every insole on earth is drawn for. Dancing is the opposite.

01

Whatever came in the shoe

One sheet of die-cut foam, flat all the way through.

02

The drugstore gel insole

Pads at the arch and the heel, built for mall walks.

03

THE 6AM

Cushion stacked under the forefoot, where the floor actually hits you.

Comfortable in the shop means nothing. This one is alive at hour six.

BLACK FRIDAY · BUY 2, GET 1 FREE3 PAIRS · $88FREE BUNDLE SHIPPING · CONTIGUOUS USBLACK FRIDAY · BUY 2, GET 1 FREE3 PAIRS · $88FREE BUNDLE SHIPPING · CONTIGUOUS US
Black Friday · Buy 2, get 1 FREE

One for you. Two for the crew.

THE 6AM INSOLES

The performance dance insole. Forefoot-first, zero EVA, glows under blacklight.

Black Friday · Buy 2, get 1 FREE
$132 $88 Total for 3 pairs
PurposePerformance
FeelForefoot-first
SupportSemi-rigid arch
Thickness6.5mm forefoot
Shop Black Friday

Black Friday: Buy 2, get 1 FREE. 3 pairs for $88, with free shipping on the bundle in the contiguous US. Mix your sizes. No code needed. 30-night guarantee.

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ON THE FLOOR

Til close looks good on you.

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Free shipping on the bundle
Your Black Friday 3-pair bundle ships free within the contiguous US.
30-night guarantee
A full month of nights on the floor. Wrong fit or wrong feel, full refund, trimmed pairs included.
Black Friday · Buy 2, get 1 FREE
Buy 2, get 1 FREE. 3 pairs for $88 + free bundle shipping in the contiguous US.
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What you see is what you pay. Private, protected, handled properly.
ENGINEERED BACKWARDS

Why you can still dance at 6am.

Every other insole is drawn for walking. We inverted the architecture for the way a dancefloor actually loads your foot, so hour six feels closer to hour one.

THE 6AM performance dance insole

Forefoot first

You dance on the ball of your foot, so that is where the cushion goes.

THE 6AM separated into its three material layers

Zero EVA

EVA collapses and never recovers. Ours springs back between every landing.

THE 6AM shown from both sides, revealing the semi-rigid arch shell underneath

Built backwards

Turn it over. A semi-rigid arch takes a share of every impact, so nothing bottoms out.

THE 6AM insole glowing under ultraviolet light

Glows under UV

Fluorescent volt cloth. The whole insole ignites when the lights drop.